Throughout a customer’s lifecycle, it experiences multiple touches with the company. The remaining 80% will continue to dwindle between “I need the pro version of this product” and “I can still do with the free version”. For this 20%, your customer activation strategy must be prim and proper. You are focusing on that 20% set majorly. Click To Tweetįollowing this statement, you might feel like you are ignoring something- because YOU ARE.

Why? It all goes back to an old adage: 20% of your customers are responsible for 80% of your sales. Marketers have their eyes set on designing the perfect customer activation strategy for those existing customers who trigger repeated sales.